The BRIXX story
BRIXX was born out of frustration and a vision for something better. During the COVID lockdowns, our founder, Daniel, set out to build his own home gym—only to be shocked by the sky-high prices, average-quality equipment, and terrible customer service that flooded the market. It was clear that fitness enthusiasts deserved more.
Determined to change the game, Daniel set out to create a brand with a simple two-step philosophy:
- Customer-obsessed brand
- Premium, high-performance gym equipment at an affordable price point
the early days
Like any great venture, BRIXX started small—really small. The first shipment of gym equipment arrived, and suddenly, the garage was overflowing with equipment.
From Humble Beginnings to Nationwide Growth
Determined to build the brand, we attempted our first-ever BRIXX photoshoot. It was taken in a car park using nothing but car headlights for lighting—thankfully, today we hire professional photographers! 😆
In those early days, weekends weren’t for rest—they were for packing orders and personally delivering them to customers. We loaded up our car and hit the road.
As demand grew, we realized we needed more space. BRIXX moved from the spare room to a storage unit (which we outgrew in two months) and then to a small warehouse, which remained our home until 2024.
What started as a small passion project has grown into something bigger than we ever imagined. Today, BRIXX equipment can be found from Perth to Hobart, and everywhere in between—in home gyms, commercial facilities, and elite training centers across the country.
We have sold to thousands of Australians—from accountants to doctors, tradies to schools, and even professional athletes. Our range has grown exponentially, and we now stock over 100 different fitness machines and equipment to cater to every type of lifter, athlete, and fitness enthusiast.
We’ve celebrated some incredible milestones along the way, but none have been bigger than becoming an official Bunnings Warehouse supplier in 2024—a game-changing achievement for BRIXX.
We’ve celebrated some incredible milestones along the way, but none have been bigger than becoming an official Bunnings Warehouse supplier in 2024—an incredible achievement for our small team.
With exciting new releases on the horizon, 2025 promises to be our biggest and best year yet—and we hope you’ll join us on the journey!
In 2024, BRIXX moved into a brand-new, state-of-the-art warehouse in Dandenong South!
After years of incredible growth this marked a major milestone for BRIXX.
Moving into this warehouse was a strategic investment for the future, as we anticipate massive growth in the coming years. With the ability to store large quantities of stock, we can continue to expand our product range and better serve our customers across Australia. 🚀
Dandenong South Warehouse
From spare room, to storage unit to warehouse
The 1% mANTRA
BRIXX has grown through incredible hard work, sacrifice, long weekends, and moments of both triumph and disappointment. We’ve learned that consistency is the key to growth—success doesn’t happen overnight. Instead, it’s about incremental progress over time to achieve significant results.
Through our journey, we’ve embraced and defined the 1% mantra:
✅ 1% Stronger Every Workout
✅ 1% Tougher Every Workout
✅ 1% Leaner Every Workout
Our mission is simple: to inspire you to become the strongest, toughest, leanest version of yourself—because small, daily improvements lead to massive, long-term success.
So, whether you’re an elite athlete, a gym owner, or someone just beginning their fitness journey—we’re here to equip you with the tools to push past your limits.
Let’s build something great, one rep at a time. 💪
1% Stronger Every Workout
